Ina Oostrom has always been driven by vision and curiosity. As a child growing up in the 1960s, she imagined travelling to other planets in her own spaceship — a fascination with exploring the unknown that later shaped her professional she imagined travelling to other planets in her own spaceship—a fascination with exploring the unknown that later shaped her professional life. She became one of the early pioneers introducing websites to companies before they were widely accepted. 

While balancing entrepreneurship and raising a family of four, Ina began searching for tools to manage stress and maintain inner balance. This search led her to hypnosis, which quickly became her lifelong passion and mission. Over the. For years, she has trained therapists worldwide, received multiple awards for her contribution to the hypnosis field, and continues to innovate through teaching, writing, and creative projects that make hypnosis more accessible and engaging.

Her daughter Ayla grew up surrounded by conversations about hypnosis and occasionally asked her mother for help using hypnosis, although she never believed she had actually been hypnotized. Despite this influence, she initially chose her own path. After completing a master’s degree in political communication, she worked in education and discovered her passion for working with children. Although she loved teaching, the growing pressure within the educational system gradually drained her energy and joy.

In her final year as a teacher, she joined the OMNI hypnosis training together with her mother. The intention was never to change careers—but that is exactly what happened. Only during the training did she realize that she had, in fact, been hypnotized by her mother after all.

Inspired by this transformation, Ayla founded her own practice, School of Joy, and later joined her mother, a hypnosis trainer.  Today, Ina and Ayla work side by side as therapists and trainers, combining decades of experience with a

unique generational perspective.Their shared mission is empowering people through hypnosis, and what makes their collaboration truly special is the joy, curiosity, and deep connection they bring to their work together as mother and daughter. 

Together, they also host the podcast HypnoMum & Ayla, where they share insights about hypnosis, persona transformation, and working across generations within the profession.